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MBA Projects in Retail Management

Retail management pertains to the task of managing supermarkets and hypermarkets in strict business terms. In India, the retail industry has seen a great upsurge in the past decade. From adopting new marketing strategies to diversifying into businesses, companies have tried all gimmicks to impress the customer. This is one industry that works clearly on the paradigm, “Customer is King”. The next time you enter a Reliance Fresh supermarket or a Big Bazaar to buy a commodity of your choice, try and analyze the various discount prices being offered. The systems these days are super fast and dynamic and totally computerized. Unlike in the past where you had a grocery or a kirana shop selling you products and commodities at higher prices, now almost everything comes for a discount! It is the sale season for no proper reason! Right from factory outlets to supermarkets, some brand or the other would offer you discounts to beat and win the competition. Accordingly, retail management is a subject that requires you to be fully aware of brands, marketing strategies, and retail philosophies behind winning the customer.

Below is our sample list of MBA projects in Retail management:

  • Study on Advertisements and sales promotional activities
  • Competitive advantage in Retail industry with reference to Big Bazzar
  • Scope of Retailing in India
  • Study on the role of applied retail research in an organization
  • Study on analyzing promotional tactics in retail sector