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MBA Projects in Marketing Management

Marketing management is the application, tracking and review of a company's marketing resources and activities. The scope of a marketing management depends on the size of the business and the industry in which the business operates. Effective marketing management will use a company's resources to increase its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value.

Below is our sample list of MBA projects in Marketing:

  • Study on brand equity
  • A study on Consumer buying behaviour
  • A study on Consumer perception
  • A study on Market Potential and scope of products
  • A study on Marketing Strategies of [selected company]
  • A study on Online Marketing of [selected company]
  • A study on Social Media Marketing
  • Study on Advertisement Effectiveness